by Janet Ervin | Apr 9, 2024 | Communications, Nonprofit Leadership, Planning & Implementation, Values & Culture
I’m fascinated by the origin stories of social movements. They are as varied as the people who make up their constituencies. Civil Rights, the fight for marriage equality, the Labor movement, women’s rights, abolition, anti-war demonstrations – these are just a...
by Janet Ervin | Feb 27, 2024 | Community Voice, Nonprofit Leadership, Planning & Implementation, Thought Leadership
Movement Building Marketing: A Real-Time Case Study At Next Stage, we talk a lot about movement-building marketing. And while you won’t find this term in marketing textbooks, it’s a hallmark of great nonprofit marketing campaigns. For many years, nonprofit marketing...
by Janet Ervin | Feb 22, 2024 | Corporate Impact, Nonprofit Leadership, Planning & Implementation, Thought Leadership, Values & Culture
The Data Won’t Save Us I’m a self-professed data nerd. But there are long-held data points that have been repeated so many times that they have become conventional wisdom – or even tropes. We plan for future prison capacity based on third grade reading rates....
by Janet Ervin | Nov 16, 2023 | Communications, Corporate Impact
With the end of the year quickly approaching, nonprofit and CSR teams are turning their attention to impact reporting. And while it’s not quite ‘report season’ yet, savvy teams will begin considering what to report – and more importantly, what story to tell. To...
by Janet Ervin | Aug 22, 2023 | Thought Leadership
On Friday mornings, our team gathers for coffee in the office. We use this time to catch up about the week, share our weekend plans and debrief on client projects. We’re fortunate that a lot of organizations invite us to partner in their work. This year alone, we’ve...
