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How Can Companies Authentically Observe Celebrations?

How Can Companies Authentically Observe Celebrations?

By: Candice Rawls, Helen Hope Kimbrough & Janet Ervin The Next Stage team is back again – dusting off our soapbox to talk more about belief-driven buyers and how companies can more authentically engage in cause-led marketing. In our Profit & Purpose...
Why Asset Framing Is So Important

Why Asset Framing Is So Important

“How do we create equitable outcomes for all members of our community? We can start by defining people by their aspirations, not their challenges.” -Trabian Shorter by Helen Hope Kimbrough It was a huge day for racial equity in the Queen City as a new $250 million...
Community Voice: Why It Matters for Social Impact

Community Voice: Why It Matters for Social Impact

Written by: Helen Hope Kimbrough “I see you. I hear you. And what you say matters.” – Oprah Winfrey Have you ever been a part of a community forum where your perspective, insight, and lived experience did not matter? Have you been ostracized over an opinion or action...
DEI: Finding Your Advocacy Voice

DEI: Finding Your Advocacy Voice

Written by: Helen Hope Kimbrough There comes a time when silence is betrayal. – Dr. Martin Luther King, Jr. After the murder of George Floyd, the world was ablaze. The final images prior to his death showed him pleading, relenting, and complying, but his voice and...
Say Goodbye to Stale Cause Marketing

Say Goodbye to Stale Cause Marketing

Two weeks ago, we talked about cause marketing and how organizations are moving beyond ‘t-shirt logo marketing.’ It’s worth mentioning again that this was the single most common phrase we heard from our 60+ interviews with area business leaders for The Social Good...