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How We’re Swiping on these Marketing Trends!

How We’re Swiping on these Marketing Trends!

Calling all digital content creators, social media managers and leaders who moonlight in these roles for their organizations – this episode of “Backstage with Next Stage” is for you. Candice and Susan from our marketing team are taking a look at what’s trending...
The Compliment That Isn’t Really a Compliment

The Compliment That Isn’t Really a Compliment

Written by Janet Ervin I feel lucky to have the chance to work directly with every member of the Next Stage team. One of my favorite partners is Helen because we’re usually working to match community voice to an organization’s messaging efforts. In the course of this...
Three Marketing Tips For Nonprofit Organizations

Three Marketing Tips For Nonprofit Organizations

After last week’s marketing-focused blog How important is marketing to the work of social impact?, we heard from many of you that this is a topic that is front of mind for nearly everyone! And while the big picture challenges are important, the day to day...
How important is marketing to the work of social impact?

How important is marketing to the work of social impact?

The importance of marketing is a topic I’ve written on in the past for The Biscuit, so I won’t rehash the central premise – institutions advancing social impact (particularly nonprofits) tend to spend entirely too little on marketing and communication. This is due in...
How Can Companies Authentically Observe Celebrations?

How Can Companies Authentically Observe Celebrations?

By: Candice Rawls, Helen Hope Kimbrough & Janet Ervin The Next Stage team is back again – dusting off our soapbox to talk more about belief-driven buyers and how companies can more authentically engage in cause-led marketing. In our Profit & Purpose...
Why Asset Framing Is So Important

Why Asset Framing Is So Important

“How do we create equitable outcomes for all members of our community? We can start by defining people by their aspirations, not their challenges.” -Trabian Shorter by Helen Hope Kimbrough It was a huge day for racial equity in the Queen City as a new $250 million...