May 31, 2022 | Communications
By: Candice Rawls, Helen Hope Kimbrough & Janet Ervin The Next Stage team is back again – dusting off our soapbox to talk more about belief-driven buyers and how companies can more authentically engage in cause-led marketing. In our Profit & Purpose...
November 1, 2021 | Communications
“How do we create equitable outcomes for all members of our community? We can start by defining people by their aspirations, not their challenges.” -Trabian Shorter by Helen Hope Kimbrough It was a huge day for racial equity in the Queen City as a new $250 million...
September 20, 2021 | Communications
Written by: Helen Hope Kimbrough “I see you. I hear you. And what you say matters.” – Oprah Winfrey Have you ever been a part of a community forum where your perspective, insight, and lived experience did not matter? Have you been ostracized over an opinion or action...
August 30, 2021 | Communications
Written by: Helen Hope Kimbrough There comes a time when silence is betrayal. – Dr. Martin Luther King, Jr. After the murder of George Floyd, the world was ablaze. The final images prior to his death showed him pleading, relenting, and complying, but his voice and...
August 5, 2021 | Communications
Two weeks ago, we talked about cause marketing and how organizations are moving beyond ‘t-shirt logo marketing.’ It’s worth mentioning again that this was the single most common phrase we heard from our 60+ interviews with area business leaders for The Social Good...
June 21, 2021 | Communications
by Janet Ervin In 2018, the Edelman Brand Report documented a trend that is rapidly becoming one of the most important brand engagement factors across the globe – the rise of the ‘belief-driven’ buyer. More than 64% of consumers now make buying decisions based on a...
