August 30, 2021 | Communications
Written by: Helen Hope Kimbrough There comes a time when silence is betrayal. – Dr. Martin Luther King, Jr. After the murder of George Floyd, the world was ablaze. The final images prior to his death showed him pleading, relenting, and complying, but his voice and...
August 5, 2021 | Communications
Two weeks ago, we talked about cause marketing and how organizations are moving beyond ‘t-shirt logo marketing.’ It’s worth mentioning again that this was the single most common phrase we heard from our 60+ interviews with area business leaders for The Social Good...
June 21, 2021 | Communications
by Janet Ervin In 2018, the Edelman Brand Report documented a trend that is rapidly becoming one of the most important brand engagement factors across the globe – the rise of the ‘belief-driven’ buyer. More than 64% of consumers now make buying decisions based on a...
April 5, 2021 | Communications
by Janet Ervin Next Stage recently launched a brand-new initiative, exploring the ways that nonprofits and businesses intersect. We think that it’s time to reconsider the ways that private sector and nonprofits work together – to ‘rewire’ social good and form creative...
January 19, 2021 | Communications
by Candice Latham According to HubSpot’s Not Another State of Marketing Report, almost 70% of businesses actively invested in content marketing in 2020. With more people working remotely due to the pandemic and internet usage increasing, organizations have a...
January 8, 2021 | Communications
by Josh Jacobson My staff team at Next Stage are saints. No, truly. They put up with a lot, because when I get excited about something, I sort of can’t shut up about it. Such is my fascination with win-win strategies. I’ve spent most of my working life trying to build...
