After last week’s marketing-focused blog How important is marketing to the work of social impact?, we heard from many of you that this is a topic that is front of mind for nearly everyone! And while the big picture challenges are important, the day to day strategies are also evolving quickly. In today’s video blog, Marketing Manager Candice Rawls tackles a challenge that inspires anxiety in many of us – how to effectively use video in your marketing strategy!

Candice will walk you through why using video is so important, a few tips that make creating human-centered videos feel more attainable and a simple challenge to get you started. The bottom line – you don’t have to be a professional editor to effectively use video for impact-centered marketing. Click the link below to watch the video and take the challenge!

Our talented team can tackle a wide range of brand and marketing-related projects:

  • Brand Development – We love helping institutions build effective brand strategy that centers alignment with key constituencies. We use ‘the hero’s journey’ that places the constituent as the protagonist in your story, developing an effective, human-centered brand platform to strengthen that relationship. We help institutions define audience personas, develop core messages for social media and print and bring brands to life with new visuals, including logo creation and website design.
  • Annual Marketing Services – Your marketing strategy should always evolve as your needs change. Our team of strategists can conduct a marketing assessment to explore how your goals match with your strategy and infrastructure, and then design an effective, metric-driven plan to guide your future communication efforts.
  • Impact & Sustainability Reporting – To successfully share your impact you need hard metrics and stories that strike a chord. Translating the combination of qualitative and quantitative data is the goal of our reporting work, which works with companies, nonprofits and institutions of all types to communicate a compelling, easy-to-follow narrative that results in increased positive perception.
  • Campaign Development – When your organization aspires to accomplish something specific with its communication efforts, a targeted campaign may be the best way to get it done. We get excited by the process of building an effective campaign strategies and content that move the needle towards your goals.

We hope you will let us know if we can help with your institution’s needs “at the intersection of social good.” We would welcome the opportunity to learn more about how we might help.